Sustainability initiatives: where are we now?
This time last year, it was highlighted that the ideas gaining the most traction in cotton sustainability were traceability and regenerative practices. Reflecting on the past 12 months, it appears that those ‘models’ have cemented themselves as cornerstones in the work of many initiatives that look to provide solutions and support projects across the supply chain. Traceability technologies and platforms have proliferated in recent years, likely accelerating in response to requirements laid out in rapidly evolving legislation, most notably in the EU, making the tracking of raw materials from source to final product a must-have, rather than a unique selling point for a modest proportion of goods. While the ability to trace cotton and tell the story of its journey to consumers may present an opportunity to improve awareness and demand, it has been stressed that farmers must not be unfairly burdened with the costs while brands take the credit as the final products are labelled and so...